Boosting your Digital Media impressions through mentorship, organic, and paid expertise!
Work experience
Muckleshoot Casino Resort | Director of Marketing |
Soboba Casino Resort | Digital Marketing Manager |
Morongo Casino Resort | Social Media Content Specialist |
Education
Chapman University | Masters of Business Administration |
University of California, Irvine | Bachelors of Biological Sciences |
Hubspot Academy | Inbound Marketing Certificate |
School of Bots | Chatbot Growth Accelerator |
01 — Overview
As a digital media content strategist, I've found my sweet spot—crafting content, penning compelling copy, and fostering connections with people every day.
02 — Experience
I've had the incredible opportunity to work with some amazing teams and contribute to the success of prominent brands.
📱 Digital Marketing Collaboration with Mamadou Ndiaye
Serving as the digital architect for Mamadou's online presence, one notable triumph was a viral video on TikTok that amassed a remarkable 18 million views. This not only underscored Mamadou's inherent appeal but also showcased the immense potential of TikTok as a platform. As a result of our collective efforts, Mamadou's TikTok following soared to an impressive 650,000, marking a significant milestone in our digital venture together. 🌟
🎰 Muckleshoot Casino Resort - Director of Marketing
As the Director of Marketing at Muckleshoot Casino Resort, I led a talented team in executing strategic marketing plans. The results speak for themselves - a 20% increase in customer engagement and a 15% boost in revenue! 📈
💻 Digital Marketing & PR Manager at Soboba Casino Resort
At Soboba Casino Resort, I delved into the world of viral content creation, leading to multiple videos hitting millions of views organically. One particular standout was a video that reached a staggering 41 million views, contributing to a substantial increase in followers, surpassing 100,000. The experience not only showcased the power of compelling content but also highlighted the potential for organic growth in the digital landscape. It was an exhilarating ride navigating the world of viral content and engaging with a massive online audience.
🎲 Morongo Casino Resort - Social Media Marketing Specialist
In my role at Morongo Casino Resort, I managed social media channels, leading to a 50% growth in followers and a 40% increase in engagement. 📱
🏈 Seattle Seahawks Social Media Team
I had the privilege of collaborating with the Seattle Seahawks Social Media Team, working on co-branded partnerships, and ticket giveaways.
Here’s my career condensed to a few bullet points.
Social Media Management
My expertise in social media management encompasses a multifaceted approach. From meticulously crafting content calendars to designing daily engaging posts, I navigate the digital landscape with precision. Beyond routine tasks, I specialize in strategically spreading awareness around specific topics, ensuring that each post contributes to a cohesive narrative. This comprehensive approach ensures a dynamic and impactful social media presence, fostering both engagement and brand resonance.
Conversational & Email Marketing
In the realm of conversational marketing, my expertise shines through SMS and Chatbot strategies. As the sole driver of email marketing for multiple casinos, I harnessed the power of communication tools. A notable achievement was the launch of Morongo Casino Resort's first chatbot in 2018, yielding a remarkable 50% increase in data collection. This project not only enhanced customer interactions but also showcased the potential for innovative marketing solutions in the digital landscape.
Web CMS Integration
Upon joining Muckleshoot Casino Resort, I undertook the ambitious task of constructing a hotel booking engine, a project that would redefine their online presence. Collaborating with a creative agency and utilizing the HubSpot CMS system, I spearheaded the successful launch of muckleshootcasino.com. This comprehensive website, built entirely from scratch, not only fulfilled the initial goal but also elevated the digital experience for visitors. This project showcased the seamless integration of web CMS and creative ingenuity in shaping an impactful online platform.
Creative Agency
In the realm of creative agency collaboration, I've honed my skills in providing strategic direction to talented graphic design teams. Ensuring that content is not only visually appealing but also rich in information has been a key focus. This aspect of my journey holds a special place, as I've always possessed a natural eye for crafting compelling and visually stunning pieces. Working with creative agencies has been a delightful journey, where the fusion of creativity and strategy results in impactful and aesthetically pleasing content.